• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Academy
    • certification
    • System Status
  • BLOG
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

Yet Another Newsfeed Algorithm Change – Now Post Links

  January 22, 2014
  avtar
  Facebook

In the final quarter of 2013, Facebook announced that Facebook pages would see a significant drop in their organic reach – leading to a massive uproar from the social media marketing community. Business Insider published a story talking about how Facebook had screwed an entire profession. Since then, marketers and social media professionals have been fumbling around trying to figure out how to combat this. In fact, we ourselves put together an article that would help marketers deal with this change.

And just when the dust had began to settle and community managers were coming to terms with this new change, there’s another twist in the tale. Not as significant as the one before, but Facebook today came out and said that posting text updates with links is a no-no, and if you want your links to get a little more reach, go ahead and use a link-share. A what? Example below:

However, don’t take this as gospel. As is always the case with Facebook, they never come out and flat out say that a certain post type will do better than the other, but they do give little hints like they have in their latest news release, at least hinting that text updates won’t see as much distribution as link-shares.

A few marketers like myself saw this one coming. Facebook’s been experimenting with the kind of image that shows up in a link-share, trying to give users and page managers the best of both worlds by providing a large image in addition to text and a link for users to interact with.

It however is worth mentioning that until yesterday, my photo posts on Facebook have still got more engagement than link-shares, so perhaps this is something that’s a Work-in-Progress from Facebook and hasn’t affected everyone yet. Facebook is sticking to their guns and saying that link-share posts have been getting a lot more engagement organically in newsfeeds, which is why this change is being implemented to posts showing up via Facebook Pages in newsfeeds as well.

So what now? Here’s my take.

Tips & Dealing With This Slight Tweak:

I’m going to continue posting a mix of photo updates and link-shares, probably maintain a 70-30 split between photos-links, until I see a shift in my own Facebook Insights about Link-Shares getting more exposure. However, it’s vital to get your link-share strategy in place as well.

  • Link-shares give you a lot of copy to play with. In addition to the text in the post, you get to edit the title of the Link as well as the description below it. Make sure you cover as much information as possible about the link here. Make the link-title snappy and something your TA would want to click.

The Various Text You Can Play With on a Link-Share.

  • It’s important that the image that shows up in the link-share properly renders. Facebook pulls images from the source URL that you’re using, which is why it\’s important to ensure that on the page has a nice selection of images you can pick from.
  • The default display size of the image showed in the link-share is 377 x 197, however, Facebook recommends that the image be sized at 1200 x 627.
  • Often you won’t have an image of that size in the link that you’re directing users to. Facebook allows you to upload an image to the link-share to further customize your post, so that’s covered. Once you paste the link on the new post entry area – the link renders and right below the image it gives you an option to Upload Image”. Nifty.
  • In the event you’d like to use Bitly for click tracking, you can paste the Bitly link – Facebook automatically renders the final destination of the click – but it still attributes your Bitly link with clicks.

All things said and done, this isn’t a drastic change in the newsfeed algorithm itself. Your reach isn’t going to go back to 15% of your total page size, but your link-shares shall at least get more exposure than other types of posts – good news for a fair amount of marketers who’ve always been worried about not getting enough traction on links and complaining about losing too many pointless clicks when promoting an image with a link attached.

Book your Radarr demo today!

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Thank you for contacting us!
We will be in touch with you shortly.
online sentiments around singapore politics
Singaporeans’ Online Sentiment About the Recent Issues That Shook Singapore Politics
| Media Monitoring

Singaporeans’ Online Sentiment about the Recent Issues that Shook Singapore Politics It seemed like time stood still for Singapore

How to Decide Your Social Media Marketing Budget
How to Decide Your Social Media Marketing Budget
| Social Media Marketing

Social media is getting bigger and bigger with each passing day.  Just when your brand has established its presence

ai will not replace social media managers
Why AI Will Not Be Replacing Social Media Managers
| Social Media Marketing

Social media managers, marketers and advertisers, this piece is for you. If you’ve landed here, anxious and nervous about

ugc in marketing - examples from etsy
Etsy’s Approach to UGC in Marketing and What You Can Learn
| Digital Marketing

Here’s a complete breakdown of Etsy’s approach to UGC (user generated content) and lessons for your brand. Don’t miss

employee advocacy on social media
What is Employee Advocacy on Social Media and How to Measure It?
| Social Media Marketing

The advent of social media has undoubtedly opened up a world of opportunities for businesses across industries. Today, there

instagram carousels vs reels for social media marketing
Social Media Marketing Experiments: Instagram Carousels Vs Reels
| Social Media Marketing

Deep dive into Instagram carousels vs Reels for brand marketing. Instagram has become one of the leading channels for brands

Brand marketing during SEA games 2023
Insights on How Brands Utilized SEA Games 2023 for Marketing
| Social Media Marketing

The SEA Games 2023 in Cambodia presented a golden opportunity for brands to harness the power of this prestigious

everything you need to know about dark social in marketing
Everything You Need to Know About Dark Social and How to Measure It
| Social Media Marketing

Monitoring your social media presence is relatively easy, but there’s a hidden realm called “dark social” that poses measurement

complete guide to instagram seo
Guide to Instagram SEO (2023): Do These 10 Things to Skyrocket Your Reach
| Social Media Marketing

 Use this simple, step-by-step guide to optimize your Instagram SEO for your page, posts and reels! When Adam Mosseri,

glossier social media marketing strategy
Glossier’s Social Media Marketing: A Blueprint for Success
| Social Media Marketing

Social media marketing is a powerful tool for brands to engage with their audience, increase brand awareness, and drive

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use

This website uses cookies to improve your user experience. By clicking 'accept' or continuing to navigate the website, you agree to our use of cookies.Accept & Continue