Case Studies

Ramadan is always the busiest time of the year for countries with a Muslim majority – such as Indonesia. In this report, we have analyzed various brand activities and studied how consumers responded to brand campaigns to deliver the key points of achieving victory in the holy month.

Key Questions Answered

• What you REALLY should be focusing on. Surprisingly, a lot of brands often neglect this!
• Campaign ideas
• Social media posts: what works and what doesn’t?
• Everyone is doing giveaways. Should I do that too?

Fill out the form to download this free report.  

Gianni Versace once said, “It is nice to have valid competition; it pushes
you to do better.”

In this world where we are inundated with too much data, it’s easy to get
caught up with your brand’s performance and miss the chance to monitor what
is happening with your competition. Radarr’s Insights Team prepared this
guide to show you the importance of competitive benchmarking and give you
an exclusive sneak peek of how we do it for our clients.

Key Questions Answered:

• What is Social Media Benchmarking, and why is it important?

• How to do Social Media Benchmarking?

• How would Social Media Benchmarking affect business strategy?

• How can Radarr help me perform Social Media Benchmarking?

Fill out the form to download this free report.

At the end of 2020, we analyzed social media data in Singapore to see how people talked about Mental Health and found many interesting insights such as the main types of mental health issues being discussed online to the specific triggers of these issues. This year in 2021, we took a look at online conversations again to see what has changed versus last year. We also analyzed conversations from Malaysia, Indonesia, and the Philippines to see how Mental Health perceptions differ in these countries.

Fill out the form to download this free report.

It is very important for brands to be updated on latest trends to stay on top of their industries and cater to constantly changing consumer needs. But that is not the only reason why brands should always monitor trends. Download our white paper to get an overview of how Radarr spots trends online! We’ll also give you a glimpse of the different applications that our clients have for the insights that we unearth from data. Simply fill up the form to get your FREE Whitepaper now!

The digital age has not only prompted changes within the Traditional Market Research space, but also introduced an exciting new way of analysing data via online and social media content. Find out more about the capabilities of Digital Market Research today, as well as how this form of research can complement the traditional surveys and focus groups employed by Traditional Market Research. Simply fill up the form on the right to get your FREE Whitepaper now!

Towards the end of February 2019, US food giant Kraft Heinz’s stock share price dropped 27% – a record low for the company which also reported a US$10.2B loss for 2018. Analysts say this is due to the company’s failure to adapt to changing consumer needs – specifically their need for healthier snack products. We have unearthed interesting insights by analyzing not just social media conversations but Google search data and business data as well! Download our report and discover how this healthy snacking trend is gaining popularity in Southeast Asia.

A famous person called Justin Bieber once said (or sang) that Christmas is the “most beautiful time of the year” and for Singapore, this is literally true! An insane number of Singaporeans hit the streets to absorb the festive energy from the decorations and attractions, while kicking back with a relaxing drink that only makes its appearance during the festive seasons. Download our report and find out more about what netizens have been raving about the Christmas festivities in Singapore, as we bring you through the insights that we have derived from social media channels! Simply fill up the form to get your FREE Report now!

While many industries are succumbing to the uncertain impacts of COVID-19, the food delivery industry across most of Asia Pacific has experienced a surge in demand. From contactless deliveries to innovative offerings, food delivery providers are finding new ways to adapt to the current climate. In this report, Radarr uncovers these insights surrounding the food delivery sector:

• How has consumer demand for food delivery shifted?
• What are the determinants in consumers’ selection of food delivery?
• How available are food delivery providers across APAC?
• How are food delivery providers adapting to the current climate? Simply fill-up the form to download your complimentary report.

With most countries implementing some form of movement restriction, people are spending more time indoors and online than ever before. Apart from typical online purchases such as retail and tech gadgets, consumers are now relying on e-commerce as a source for essential items to fulfil their everyday needs. In this report, Radarr uncovers these insights surrounding the e-commerce industry: How has the supply and demand for e-commerce shifted amidst COVID-19? How are consumers shopping online, and what are they looking to purchase? How are e-commerce brands responding to the pandemic? Simply fill-up the form to download your complimentary report.

Growing fears over food (and toilet paper) shortages have prompted panic buying and grocery hoarding across the Asia Pacific region – but what are the motivating factors triggering this consumer behavior? In this report, Radarr examines these insights surrounding the snacking industry: How important are snacks to consumers during this pandemic? How has the role of snacks evolved amidst COVID-19? How are brands responding to the pandemic? Simply fill up the form to download your complimentary report.

The main goal of insurers is to ensure consumers are protected from financial liabilities when a crisis strikes – but with a crisis the scale of a global pandemic, how have insurers in Singapore and Malaysia adapted to deal with this challenge of unprecedented proportions? With the help of Radarr, our analysts were able to uncover these insights surrounding the insurance industry: How has COVID-19 affected brand campaigns and business strategies? How have consumers responded to insurers’ initiatives and offerings? What are the main concerns of consumers? Simply fill up the form to get your FREE report.

Unlike physical wellness, the stigma surrounding mental health is prevalent, especially among Asian communities where conversations are typically not approached and considered taboo. The threat towards individuals’ mental health was catalysed by the global pandemic, where many suffered through unforeseen challenges that led to greater awareness within the region.

In this report, Radarr analysed social media conversations in Singapore between April to November 2020 to uncover the following insights surrounding mental wellbeing:

• What are the most prominent types of mental health issues being discussed on social media?
• Where are conversations surrounding mental health and wellbeing being discussed?
• What do people identify as the key factors and triggers of their mental health issues?
• Is there a difference between the type of issues being discussed by men and women?

Fill-up the form to download this complimentary report.

If you’ve spent the better part of the past 6 months staying at home, chances are you’ve heard of (or tried!) one of the many dance challenges shared on TikTok and the rest of social media. While learning new moves is certainly a great way to pass time, TikTok offers much more than just that. The app is not just popular with individuals – big brands like Rihanna’s Fenty Beauty have also jumped on the TikTok bandwagon.

Many marketers have assumptions about who should use TikTok (“It’s only for kids”) and what you can do with it (“it’s just an app to learn dances”), and Radarr is here to debunk the top myths we’ve found around TikTok!

Simply fill-up the form to download your complimentary report.

Social Media & Singapore Sentiment: GE 2020 Chatter
Online buzz predicts the big winners!

Singapore: Chatter around the General Election was the talk of the town from the 23rd of June 2020, as soon as PM Lee announced the General Elections amidst the flurry of COVID – but what exactly were Singaporeans concerned about and sharing online?

Radarr took a look at online conversations, and paired them with survey questions, conducted by Daily Poll by Circles.Life to find out key sentiments, share of voice by GRC and so much more.

We found that:
1. Social media chatter was very much in line with actual voting results
2. Despite the many heated debates online, most sentiments are positive – primarily from the hopeful younger generation feeling empowered to bring about real change
3. The different types of voter demographics in Singapore
4. Main concerns around national policies
……And so much more!

Radarr’s GE edition of “Breaking The Chatter” gives an overview of the online conversations happening pre and post Elections and was created in collaboration with Daily Poll from Circles.Life.

Download your copy today and get in touch with us for more information.

With many businesses on track for recovery from the COVID-19 pandemic, making the right decisions have never been more crucial. This week’s Health and Wellness report was created in collaboration with our partners at Radarr Research – namely Daily Poll by Circles.Life and SAGE. By having the quantifiers from surveys to validate preliminary social insights, this new approach has provided us with more robust findings – eliciting greater confidence in deriving actions for business decisions.

With the pandemic threatening health and wellness across the globe, what are individuals doing in an effort to keep themselves safe and healthy? In this report, Radarr uncovers these insights surrounding the health and wellness industry:

• How much is health and wellness discussed during the pandemic?
• How active have Singaporeans been during the Circuit Breaker?
• How have meals played a part in maintenance of health and wellness during the pandemic?
• How are health and wellness brands responding to the pandemic?

Simply fill up the form to download your complimentary report.

With lockdown measures forcing most people around the region to remain indoors, the demand for entertainment services, particularly online streaming, has unsurprisingly increased.

In this report, Radarr uncovers these insights surrounding the entertainment sector:

• How important is entertainment to viewers during the pandemic?
• How has the demand for entertainment shifted during the pandemic?
• What are netizens watching around the region?
• How are entertainment brands adapting to the current climate?

Simply fill up the form to download your complimentary report.