Not sure if you should be using Twitter? Here are some Twitter marketing statistics to know of.
First launched in 2006, Twitter began as a micro-blogging platform that permitted users to share short, 140-character posts (otherwise called “tweets”).
Its popularity rose a year later when Twitter utilization jumped from 20,000 tweets each day to 60,000 during the South by Southwest meeting. From that point forward, it’s turned into a go-to place for users to share everyday updates, discuss their inclinations, and to make associations with others from all over the globe..
While Twitter has since empowered users to involve 280 characters in a solitary tweet, it actually blossoms with short and compact informing. Also, it’s turned into an important device for marketers hoping to extend their internet based presence.
Here, we’ve arranged some Twitter statistics in regards to its use, socioeconomics, and more to provide you with a superior understanding of Twitter and if it’s a beneficial platform to put resources into.
1. Twitter Ranks as the fifteenth Most Popular Social Network
Positioning in fifteenth place as far as the quantity of users, Twitter falls behind platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest.
2. 10% of Twitter Users Are Responsible for 92% of Tweets
Things being what they are, most Twitter users aren’t really active with regards to truly sharing content. As a matter of fact, it appears most users just tweet once each month all things considered. That implies a great many people are visiting Twitter to consume, as opposed to make. Information shows that 10% of Twitter users are liable for 92% of the tweets from all U.S. users, meaning there’s an especially active gathering of users distributing a huge lump of content.
3. 48% of Users Turn to Twitter to Get the Latest News
We go to social media for various reasons. In any case, how do users fundamentally utilize Twitter? In the U.S., it turns out the primary justification behind utilizing Twitter is to get news. Here is a full breakdown of how users are utilizing Twitter:
48% to get news
48% to get amusement
34% to stay in touch with loved ones
33% to follow brands/organizations
14% to fortify their expert network
12% for different purposes
4. In 2020, Twitter’s Penetration Rate in the UK Was 45%
With an infiltration rate of 45%, it doesn’t appear to be that Twitter is going anyplace at any point in the near future with regards to its UK users. It’s as yet a famous decision for making associations on the web.
Twitter Usage Statistics
Then, we should jump into some Twitter utilization statistics. Despite the fact that Twitter has been around for a long while, it keeps on seeing development in its client base. That as well as huge loads of tweets are being posted consistently, guaranteeing there’s continuously something fascinating being shared.
5. Twitter Has 396.5 Million Users Globally
While taking a gander at its crowd around the world, information shows that Twitter has 396.5 million users. Despite the fact that it might fall behind platforms like Facebook and Instagram that have users in the billions, Twitter actually has an unwavering crowd of those that sign in consistently. As a matter of fact, Twitter sees around 206 million day to day active users, guaranteeing they’re continuously returning to see what others are tweeting about.
6. In the UK, Twitter Has 19.05 Million Users
On the off chance that we’re simply taking a gander at the UK alone, 19.05 million usershad Twitter accounts as of October 2021. The greater part of those Twitter accounts are claimed by guys, meaning they generally overwhelm the platform orientation wise.
7. No less than 500 Million Tweets Are Sent Every Day
Twitter’s users absolutely have a ton to share with their supporters! The platform has turned into a place to share everyday updates and to examine normal interests with different users all over the planet. Something like 500 million tweets are sent consistently, and importantly there are a lot of discussions to join.
8. 52% of All Tweets in 2020 Came From Gen-Z Users
In 2020, Gen-Z (those brought into the world between 1997-2012) were doing a ton of tweeting. Twitter reports that 52% of all tweets posted that year came from Gen-Z users. With the more youthful ages getting keen on Twitter, it’s a decent sign for its life span.
9. Social Networks: Average Time Spent, by Platform
U.S. Adults Spend an Average of Six Minutes Per Day on Twitter
There’s no rejecting that we invest a ton of energy on social media consistently. It’s so natural to get our telephones and start carelessly looking to see what companions, family, and our #1 brands are sharing. Information has shown that adults situated in the U.S. spend a normal of six minutes of the day on Twitter.
10. 96% of Twitter Users in the U.S. Report Using the Platform Monthly
For some users in the U.S., Twitter isn’t a platform they go to consistently. 96% of users say they just actually look at Twitter month to month. 84% say they use Twitter week after week and simply 52% say they use it everyday.
11. In the UK, adults spend about four minutes on Twitter.
It shows up there are somewhat more iPhone fans among Twitter users in the UK. There have been over 162,000 downloads of the iOS rendition of the Twitter application and only 150,000 for the Android application.
Twitter User and Demographics Statistics
A couple of years ago, it appeared that Twitter’s development was topping. In any case, things changed after 2020 when a worldwide pandemic struck, provoking more usersto join the platform. With what gives off an impression of being a reignited revenue in smart 280-character tweets, numerous marketers are contemplating whether they ought to put their significant investment into posting content there. Fortunately, there’s Twitter statistics will tell you the socioeconomics of its client base, assisting you with deciding whether your interest group is active there.
12. The U.S. Has the Most Twitter Users
The country with the most Twitter users is the United States with a sum of 77.75 million users. Different nations balancing the main five are Japan, India, Brazil, and the United Kingdom. This is the way they stack up in light of the quantity of active users:
US: 77.75 million active users
Japan: 58.2 million active users
India: 24.45 million active users
Brazil: 19.05 million active users
United Kingdom: 19.05 million active users
13. There Were 162k+ Downloads of the Twitter App on iOS in the UK
It shows there are somewhat more iPhone fans among Twitter users in the UK. There have been over 162,000 downloads of the iOS variant of the Twitter application and only 150,000 for the Android application.
14. 25-34 Year Olds Are the Most Popular Age Group on Twitter Worldwide
In spite of the fact that Twitter users are the whole way across the board with regards to their ages, the most well-known age bunch overall is those 25-34 years old. They make up 38.5% of Twitter’s client base. Here is an overview of Twitter’s worldwide age circulation so you can check whether it’s a most loved platform for your crowd:
13-17 year olds: 6.6% of users
18-24 year olds: 17.1% of users
25-34 year olds: 38.5% of users
35-49 year olds: 20.7% of users
50+ year olds: 17.1% of users
15. Twitter is Mostly Male-Dominated, Making Up 70.4% of Their User Base
For brands that have contributions focused on toward guys, Twitter is the place to be. 70.4% of Twitter’s client base distinguish as male, while just 29.6% are female. That is a quite enormous hole! However, while taking a gander at simply the client base of the UK, it was 58.5% male and 41.5% female.
Twitter Platform Statistics
Then, how about we share some Twitter statistics that are tied straightforwardly to the actual platform so you have a superior comprehension of what’s happening in the background.
16. Twitter’s Global Revenue was Nearly $3.72 Billion of every 2020
Making $3.72 billion in 2020 was positively an achievement for Twitter. Their income has seen a steady increment every year. The main exemption was the point at which it plunged marginally from 2016 to 2017. Other than that, the platform has been reliable with acquiring income.
17. The Platform Recently Generated More Than $3.2 Million in Advertising Revenue
A piece of Twitter’s income comes from the advertising dollars brands spend to market themselves on the platform. In 2020, they made more than $3.2 million in advertising income, which was a $3 million increment from the earlier year. It appears brands needed to move forward their ad game in 2020.
18. In 2020, Twitter Spent $887.66 Million Dollars on Sales and Marketing
Showing the significance of putting resources into your prosperity, Twitter is no more odd to placing cash into their deals and marketing. In 2020, they burned through $887.66 million dollars on marketing-related costs.
Twitter Marketing Statistics
To beat the calculations and get your image before additional individuals, putting resources into ads is a savvy method for going. It can assist you with producing mindfulness, engagement, and changes. These Twitter statistics show exactly the way that successful their platform can be for anybody needing to run ads there.
19. Users spend 26% Longer Viewing Ads on Twitter
Ads are on each social media platform nowadays, yet a ton of times users simply look at the past. On the off chance that you are intending to run video ads anyplace, you should have the option to get and keep up with your watcher’s consideration. As per Twitter, usersare investing 26% more energy seeing ads on Twitter than on some other social media platform. With Twitter ads performing so indeed, it’s no big surprise many brands decide to market their contribution there.
Twitter Ad Views
20. Twitter Has Experienced a 35% Year-Over-Year Increase in Global Ad Engagement
Engagement is one of those marketing measurements that are significant for brands to follow. It shows that users are keen on the thing you’re sharing, while additionally imparting to calculations that your content is pertinent to other people. Twitter has seen a 35% year-over-year expansion in worldwide ad engagement, making it much more tempting for brands to foster Twitter ads.
21. Brands That Spend More on Twitter Are Seen as More Culturally Relevant
Twitter’s advertising platform may likewise be a way for brands to support their significance. Twitter’s Agency Playbook states brands that spend more on ads are viewed as more socially significant. That, however those brands that are all the more socially relevant
