• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Academy
    • certification
    • System Status
  • BLOG
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

Social Media Resolutions for Facebook

  January 13, 2014
  taru.bhargava
  Facebook | Featured

New Year’s eve is incomplete without making resolutions and we are sure that most of you would have begun this year with at least one, if not many. With all the merrymaking, there were timeline’s flooded with “check-ins” and “comments” and the photos “tagged” like never before. There has never been a moment in recent times, when Facebook has not impacted our lives or a business.

As Facebook community managers or Facebook page managers, we all are accustomed by now with the periodic changes that Facebook brings about on its platforms. These changes can get in the way of everyday management and the businesses have to completely revamp its strategies around it. Also, these changes take a mammoth size when the strategies are unplanned  or unorganized.

In 2012 Facebook introduced direct messages amongst its users and the community page. It introduced ‘Featured Stories’, ‘Cover photos’ and ‘Highlight posts’. It also introduced ‘Real time page insights’, much as Google in the same year. The most important change that Facebook brought about in 2012 was the increased reach of its Ads from 16% to 50%.

resolutions

Realistic Resolutions.

Facebook brought about more changes in 2013. It began with improved ‘Schedule Post’ option, ‘Star rating for the businesses was one more addition that Facebook enabled. It also introduced ‘Facebook hashtags’, a concept that is still debatable by many, including us. Another concept that Facebook borrowed from Twitter was ‘Verified Pages’. It also put a full stop to sponsored stories that was introduced in 2012 and made modifications with the Page Insights.

With so many modifications the question here is: What are your Social Media Resolutions to better your Facebook Page in 2014?

Having listed the numerous changes that have taken place in a short span of two years, it is quite understandable to gear up for 2014. The New Year is here to stay and a Facebook strategy to compliment 2014 is the best gift that you can give your business.

Here’s a quick list of 5 Social Media Resolutions for Facebook 2014 that would help your business to be on track:

1)  Create Facebook Content Calendar:

Take a resolution to plan relevant content for your Facebook Posts, in advance. As a Facebook page manager it should be ensured that the content is evergreen and can be tweaked without much trouble. While formalising the Posts Calendar ensure that significant posts around important events and festivals are taken care. It’s not a great idea to miss a Christmas day post when the world is celebrating the festival, isn’t it?

[slideshare id=25714445&doc=6-tips-for-creating-a-sustainable-content-calendar-130829064711-phpapp02]

2) Schedule Facebook Posts in advance:

Take a resolution to schedule Facebook posts in advance. Once the content and visuals are in place, this should not be a task. It would also let enough time for the page manager to be available in case of any last minute challenges.

3) Track and Monitor Facebook Pages:

Take a resolution to track and monitor Facebook page regularly. The ultimate target for any brand to be on Facebook is not only visibility but also contribute to its business revenue. However this exercise is futile without tracking and monitoring this data effectively. Planning your content strategy in sync with the response on the posts is a great start. This will help understand the engagement level of audience through each post. Also a yearly or monthly comparative analysis would help improve the strategies better.

4) Build a tribe on Facebook Pages: 

Does the feeling of not being heard excite you? The answer would most definitely be a big NO. The same is true for brands too. Respond to queries and comments instantly, whether positive or negative .Take a resolution to be interactive with your followers, engage them by means of contests, freebies (as a part of marketing allowance, of course) and most importantly listen and not just hear. Tribe building is the key to a great year on Facebook, in today’s age and time word of mouth travels much faster.

5) Keep Buffer Budgets for Facebook Pages:

Remember that piggy bank, as a kid? Now, it’s quite certain that the brand would have pre-assigned budget for its marketing through Facebook, however take a resolution to have minor budget as a buffer. Facebook page managers would realise that Social Media is an emotional concept and is quite personal and may open opportunities that may sound impulsive but in all practicality would help the business to get momentum. This may be either a certain trend or data that can adversely affect the brand positioning. Such scenarios don’t wait for approvals, hence a buffer budget in such scenarios would help brand to cash on unplanned events.

It is rightly said “Change, is the only constant” and Facebook has obviously more plans for the New Year. It is in midst of testing auto play video ads and has made changes on its news feed tab. If your brand revolves around “Young Adults” you might want to re-look at your strategy since more teenagers are moving away from Facebook according to latest company reports.

Needless to say that Facebook’s impact has been a mix of challenges as well as acceptance and hence we propose you to take a final resolution to actually stick to them and make the most of Facebook in 2014.

Book your Radarr demo today!

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Thank you for contacting us!
We will be in touch with you shortly.
online sentiments around singapore politics
Singaporeans’ Online Sentiment About the Recent Issues That Shook Singapore Politics
| Media Monitoring

Singaporeans’ Online Sentiment about the Recent Issues that Shook Singapore Politics It seemed like time stood still for Singapore

How to Decide Your Social Media Marketing Budget
How to Decide Your Social Media Marketing Budget
| Social Media Marketing

Social media is getting bigger and bigger with each passing day.  Just when your brand has established its presence

ai will not replace social media managers
Why AI Will Not Be Replacing Social Media Managers
| Social Media Marketing

Social media managers, marketers and advertisers, this piece is for you. If you’ve landed here, anxious and nervous about

ugc in marketing - examples from etsy
Etsy’s Approach to UGC in Marketing and What You Can Learn
| Digital Marketing

Here’s a complete breakdown of Etsy’s approach to UGC (user generated content) and lessons for your brand. Don’t miss

employee advocacy on social media
What is Employee Advocacy on Social Media and How to Measure It?
| Social Media Marketing

The advent of social media has undoubtedly opened up a world of opportunities for businesses across industries. Today, there

instagram carousels vs reels for social media marketing
Social Media Marketing Experiments: Instagram Carousels Vs Reels
| Social Media Marketing

Deep dive into Instagram carousels vs Reels for brand marketing. Instagram has become one of the leading channels for brands

Brand marketing during SEA games 2023
Insights on How Brands Utilized SEA Games 2023 for Marketing
| Social Media Marketing

The SEA Games 2023 in Cambodia presented a golden opportunity for brands to harness the power of this prestigious

everything you need to know about dark social in marketing
Everything You Need to Know About Dark Social and How to Measure It
| Social Media Marketing

Monitoring your social media presence is relatively easy, but there’s a hidden realm called “dark social” that poses measurement

complete guide to instagram seo
Guide to Instagram SEO (2023): Do These 10 Things to Skyrocket Your Reach
| Social Media Marketing

 Use this simple, step-by-step guide to optimize your Instagram SEO for your page, posts and reels! When Adam Mosseri,

glossier social media marketing strategy
Glossier’s Social Media Marketing: A Blueprint for Success
| Social Media Marketing

Social media marketing is a powerful tool for brands to engage with their audience, increase brand awareness, and drive

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use

This website uses cookies to improve your user experience. By clicking 'accept' or continuing to navigate the website, you agree to our use of cookies.Accept & Continue