• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Academy
    • certification
    • System Status
  • BLOG
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

Unlocking the Secrets of Oreo’s Social Media Marketing Strategy

  June 19, 2023
  Vanhishikha Bhargava
  Social Media Marketing
oreo's social media marketing strategy

Oreo is a master of social media marketing. Learn how you can use Oreo’s social media marketing strategy to boost your own brand’s social media presence.

In the world of cookies, there’s one brand that has taken the social media world by storm: Oreo. 

The image of an Oreo cookie dipped into a glass of milk, perfectly balanced on edge is synonymous with the brand. This iconic image has left millions of people craving both the cookie and its engaging content.

The secret of Oreo’s digital success lies in creativity, interactivity, and a clear understanding of its audience. This successful social media strategy has helped Oreo build a strong and loyal following.

Oreo’s customers are passionate about the brand and leave no opportunity to share their love for Oreo on social media. This has helped the brand increase brand awareness, generate leads, and boost sales.

Oreo is a great place to start if you’re looking for inspiration for your social media marketing strategy. Let’s discover the secrets of Oreo’s social media marketing strategy and why people can’t stop craving it.

Oreo’s Social Media Marketing Strategy In Detail

Oreo’s marketing strategies involve creating immersive and unforgettable brand experiences on social media. From witty tweets to jaw-dropping visual campaigns, Oreo has truly mastered the art of social media and how to use it for brand success. 

1. Oreo On Instagram 

Oreo’s social media marketing strategy mainly focuses on creating sharable and snackable content that resonates with its audience. On Instagram, the brand has posted a different range of content, including memes, reels, and static images that showcase its product in fun and creative ways. 

Here’s what Instagram marketing strategy of Oreo looks like:

oreo social media marketing strategy instagram

Imagine scrolling through Instagram and discovering these mouth-watering pictures. Who would mind stopping scrolling and taking a look? Oreo’s Instagram feed is full of such bright, colorful images and videos that truly can capture the attention of potential customers. The brand showcases its product in new and creative ways to make its content stand out. 

Oreo’s social media marketing strategy is unique and doesn’t solely focus on promoting its products and services. Instead, Oreo uses Instagram to engage with its audience and encourage them to interact with the brand. Oreo does this by asking open-ended questions, sharing relatable memes, UGC (user-generated content), and running contests.

With Radarr  it’s easy to track brand mentions, hashtags, and trends to identify new opportunities and improve engagement. Learn more here!

Oreo uses a variety of hashtags to help its content reach a wider audience. They use branded hashtags like #ShowMETheOREO and generic hashtags like #food and #snacks.

Oreo creates content on Instagram to promote inclusivity and diversity.

The best social media marketing strategy example is Oreo’s partnership with PFLAG, an organization that advocates for LGBTQ+ rights, has helped to increase engagement with the brand on Instagram. This is because PFLAG’s followers are more likely to engage with Oreo’s content, as they are already interested in the brand’s message of support for the LGBTQ+ community.

Social Media Marketing Lessons For Your Brand

  • Create content that is more likely to be shared by users, which helps to reach a wider audience. For example, use images and videos that are visually appealing and that tell a story.
  • Don’t use Instagram just to promote your products. Engage with your audience and encourage them to interact with your brand. For example, ask questions, run contests, and respond to comments.
  • Use various hashtags, including branded and generic hashtags, to reach a wider audience.
  • Promote inclusivity and diversity through your marketing campaigns. This makes your brand more appealing to a wider range of consumers.

2. Oreo on Twitter 

If you want to master Twitter marketing strategy for your brand, there’s certainly a lot to learn from Oreo. With over 1 million followers on Twitter, the brand’s tweets regularly get thousands of likes and retweets. Oreo’s social media marketing strategy has helped the brand build a strong relationship with its target audience and generate brand awareness.

Here are some of the key elements of Oreo’s marketing strategy:

oreo social media marketing strategy twitter

Oreo’s Twitter team engages with tweets, retweets interesting content, and participates in trending topics and conversations. This helps them humanize the brand so customers don’t feel like interacting with a bot. It also helps build relationships and a sense of community around the brand.

Want to monitor customer sentiment, identify influencers, and respond to feedback in real time? Get started with Radarr!

Oreo creates engaging and shareable content on Twitter to capture users’ attention. This includes humorous tweets, creative visuals, and interactive posts encouraging users to participate.

Oreo’s social media marketing strategy clearly reflects inclusivity and diversity. When brands promote inclusivity and diversity, they are more likely to be seen as being forward-thinking and progressive. This can lead to increased brand awareness and a more positive perception of the brand among consumers.

The Barbie trend is still popular on social media today. Oreo is one of the brands that has used this trend to promote its products and services. Oreo’s social media marketing strategy is always relevant to current events and pop culture. This helps to keep the brand top-of-mind for consumers and makes it more likely that they will engage with Oreo’s content.

Social Media Marketing Lessons For Your Brand

  • Be active on social media and engage with your audience to build relationships and humanize your brand.
  • Create interesting, informative, and shareable content to increase brand awareness and drive engagement.
  • Promote inclusivity and diversity to make your brand more appealing to a wider range of people.
  • Stay relevant to current events and pop culture to keep your brand top-of-mind for consumers.

Struggling to manage social media accounts? What if we have a perfect solution for this. Click here to know more!

3. Oreo On Facebook

Oreo’s Facebook marketing strategy is all about using the platform to connect with users on an emotional level and build a strong brand presence. With nearly 40 million followers on Facebook, let’s find out the secret recipe to the success of Oreo’s social media marketing strategy.

oreo social media marketing strategy facebook

If you pay attention to Oreo’s social media marketing strategy, you’ll see how the brand has a consistent look and feel across all social media channels, including Facebook. The brand has used the same colors, fonts, and images in its posts and ads. This helps to build a strong brand identity.

Some people say that Facebook is irrelevant for brands now. However, this is not true. Facebook is still relevant in 2023; most customers use it to engage with your brand. Therefore, it’s important to take the time to respond to customer comments. This shows that you value your customers’ feedback and are interested in hearing what they say. This can lead to increased trust and loyalty with your customers.

But on Facebook it’s important to track brand awareness, measure campaign performance, and identify customer pain points if you want to stay relevant. It’s where Radarr-a social listening tool can  help. Book a demo now!

Customers today expect quick responses on social media, unlike emails. It’s important to provide a convenient way for customers to contact you. A chat option on your page makes it easy for them to contact you without leaving Facebook.

In addition, make sure you answer customer questions and queries in the comments to offer a quick resolution. This increases customer loyalty and encourages repeat business.

Facebook Shops offer several benefits that can help your brand reach new customers, increase sales, and improve the shopping experience. This is why Oreo’s marketing strategy on Facebook leverages the “Shop” feature to reach their target audience and boost sales.

It’s time to make it easier for customers to buy through Facebook Shops!

Social Media Marketing Lessons For Your Brand

  • Use a consistent look and feel across social media to build a strong brand identity and make it easy for customers to recognize your brand.
  • Respond to customer comments quickly to show that you prioritize customer support and value their feedback.
  • Provide a convenient way for customers to contact you. This could include having a chat option on your Facebook page or responding to comments quickly.
  • Use Facebook Shops to make it easier for customers to buy your products. This can help to increase sales and improve the shopping experience.

4. Oreo On YouTube 

Oreo’s social media marketing strategy on YouTube focuses on creating engaging content, connecting with specific local audiences, and driving sales. This strategy has helped Oreo to become one of the most popular brands on YouTube, with over 10 million subscribers.

Want to know what are the top brand accounts on YouTube and what you can learn from them? Click here to learn!

Let’s take a closer look at what YouTube marketing strategy of Oreo looks like:

oreo social media marketing strategy youtube

Oreo’s social media marketing strategy has been known for creating engaging and innovative content on YouTube. The brand creates visually appealing, entertaining videos and sometimes involve unique storytelling techniques. Their videos often showcase creative ways to consume Oreos or highlight special occasions. The best social media marketing strategy example is their “Global OREO Vault” video which is a humorous and informative look at how they’re preserving Oreos for future generations.

Oreo has a presence on YouTube in over 20 countries, creating content tailored to each market. For example, in China, Oreo’s YouTube channel features videos dubbed in Mandarin that highlight Chinese cultural references. This helps Oreo to connect with local audiences and build brand awareness.   

Oreo’s YouTube channel features several product-focused videos, such as how-to videos and recipes. These videos help to educate viewers about Oreo products and encourage them to buy them. The best social media marketing strategy example is Oreo’s “White Chocolate OREO Cookie Balls” video with over 31,000 views, which is likely to increase the sales of Oreo cookie dough.

Brands like Oreo use YouTube Shorts to reach a younger audience and engage with viewers more casually and informally. Oreo has created many Shorts that demonstrate how to use their products creatively and interestingly. These Shorts are a great way to introduce new products to viewers and show them how to use them differently.

Here’s a complete guide to using YouTube Shorts to reach your target audience. Click here to explore!

Want to create a successful social media presence? It’s time to learn from Oreo’s social media marketing strategy. 

Social Media Marketing Lessons For Your Brand

  • Focus on creating visually appealing and entertaining content that utilizes unique storytelling techniques to engage viewers.
  • Tailor content to local markets, incorporating cultural references and language adaptations to connect with audiences on a deeper level.
  • Utilize product-focused videos, such as how-to guides and recipes, to educate viewers about your products and encourage sales.
  • Explore new formats like YouTube Shorts to reach younger audiences and engage with viewers casually and informally.
  • Leverage Shorts to showcase creative and interesting ways to use your products, introducing them to viewers and demonstrating their versatility.

How Is Oreo’s Social Media Marketing Strategy Influenced By Social Listening? 

Oreo is an expert in social listening, and they use it to great effect in their social media marketing. Here are 4 ways in which Oreo’s marketing strategies are influenced by social listening: 

1. Real-time marketing

Oreo is always on the lookout for opportunities to engage with its consumers in a timely manner. They monitor social media for trending topics and events and then create engaging and relevant content.

For instance, in 2022, the HBO show – The White Lotus was releasing its final season and it created a huge buzz on social media. Everyone was talking about it and Oreo saw an opportunity to capitalize on the #WhiteLotus trend by creating a post dedicated to it.

2. Conversational marketing

Oreo is skilled at using social listening to start conversations with their fans. They engage with their fans in various ways, like asking questions, responding to comments, and hosting challenges. This helps them to build relationships with their fans and get people talking about the brand.

In 2020, for example, Oreo launched a campaign called #OreoRecipic, which challenged fans to create their twisted recipes using the cookie.

3. Customer service

Oreo uses social listening to provide excellent customer service. They monitor social media for mentions of the brand and quickly respond to any questions or concerns their customers have. This shows that Oreo cares about its customers and helps to build brand trust and loyalty.

For example, a customer raised a concern on Twitter asking OREO if their newly launched cookies are kosher certified. Oreo could not reply to the tweet immediately, but they addressed the concern with an apology and promised to provide an update as soon as possible.

4. Influencer marketing

Oreo uses social listening to identify and collaborate with influencers. They look for people who are passionate about the brand and have a large social media following. This helps Oreo reach a wider audience and generate more buzz for the brand.

For example, in 2022, Oreo partnered with the popular YouTube channel The Try Guys to create a video of them trying different Oreo flavors. The video was viewed over 616,000 times.

Now we know the secret of Oreo’s social media marketing strategy, it’s time to implement these social media marketing lessons for your brand. 

Unleash Your Social Media Success With Radarr

Oreo’s social media marketing strategy focuses on creating engaging content by actively listening to their audience. If you also want to create a winning social media marketing strategy, it’s time to start listening to your audience. Discover what they talk about, their interests, and their pain points. Leverage this insight to resonate with your audience. 

Radarr, the ultimate social listening platform, can help you with this. Use Radarr to track brand mentions, spot emerging trends, and measure campaign impact. 

Want to unlock the power of Radarr for your brand? Book a demo now!

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Thank you for contacting us!
We will be in touch with you shortly.
online sentiments around singapore politics
Singaporeans’ Online Sentiment About the Recent Issues That Shook Singapore Politics
| Media Monitoring

Singaporeans’ Online Sentiment about the Recent Issues that Shook Singapore Politics It seemed like time stood still for Singapore

How to Decide Your Social Media Marketing Budget
How to Decide Your Social Media Marketing Budget
| Social Media Marketing

Social media is getting bigger and bigger with each passing day.  Just when your brand has established its presence

ai will not replace social media managers
Why AI Will Not Be Replacing Social Media Managers
| Social Media Marketing

Social media managers, marketers and advertisers, this piece is for you. If you’ve landed here, anxious and nervous about

ugc in marketing - examples from etsy
Etsy’s Approach to UGC in Marketing and What You Can Learn
| Digital Marketing

Here’s a complete breakdown of Etsy’s approach to UGC (user generated content) and lessons for your brand. Don’t miss

employee advocacy on social media
What is Employee Advocacy on Social Media and How to Measure It?
| Social Media Marketing

The advent of social media has undoubtedly opened up a world of opportunities for businesses across industries. Today, there

instagram carousels vs reels for social media marketing
Social Media Marketing Experiments: Instagram Carousels Vs Reels
| Social Media Marketing

Deep dive into Instagram carousels vs Reels for brand marketing. Instagram has become one of the leading channels for brands

Brand marketing during SEA games 2023
Insights on How Brands Utilized SEA Games 2023 for Marketing
| Social Media Marketing

The SEA Games 2023 in Cambodia presented a golden opportunity for brands to harness the power of this prestigious

everything you need to know about dark social in marketing
Everything You Need to Know About Dark Social and How to Measure It
| Social Media Marketing

Monitoring your social media presence is relatively easy, but there’s a hidden realm called “dark social” that poses measurement

complete guide to instagram seo
Guide to Instagram SEO (2023): Do These 10 Things to Skyrocket Your Reach
| Social Media Marketing

 Use this simple, step-by-step guide to optimize your Instagram SEO for your page, posts and reels! When Adam Mosseri,

glossier social media marketing strategy
Glossier’s Social Media Marketing: A Blueprint for Success
| Social Media Marketing

Social media marketing is a powerful tool for brands to engage with their audience, increase brand awareness, and drive

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use

This website uses cookies to improve your user experience. By clicking 'accept' or continuing to navigate the website, you agree to our use of cookies.Accept & Continue