The social media landscape is changing by the day. With Instagram launching new features every month and Meta being deeply involved in NFTs, there’s no telling what may come your way from other channels.
Worst of it all? If you’re not quickly catching up with these updates, your marketing strategy starts to suffer almost instantly.
As social media marketers managing multiple channels and creating so much content, it’s normal to miss out on a few changes. But there’s a way to keep up with it all – subscribing to the best social media marketing blogs.
And we have a list for you!
Best social media marketing blogs to subscribe to
1. Radarr
Radarr is a social media listening, monitoring, and analytics tool which helps businesses stay on top of what’s happening online. It’s a one-stop shop for detailed marketing strategies for Facebook, TikTok, Instagram, YouTube, LinkedIn, and other digital platforms.
Radarr’s social media marketing blogs also cover more complex topics like audience intelligence, algorithm breakdowns, predictive analytics, and more, apart from social media channel updates. This helps you understand the complete picture before you even begin adopting the changes in your strategy.
2. Mari Smith
Called the “queen of Facebook,” Mari Smith knows the inside out of Facebook marketing and shares her expertise in her Facebook marketing blogs. Mari’s blogs cover everything from creating an excellent Facebook business account to growing with reels and using hashtags to increase your reach on the social platform.
She shares strategies for digital agency owners, SMBs, and newbies in her blogs on Facebook. Mari’s blog is the way to go if you want to grow an audience on Facebook.
3. Social Media Examiner
The Social Media Examiner blog aims to help marketers tackle platform updates and use them for business growth. The social media marketing blogs cover basic information like editing an Instagram video and deep-diving into paid ads and organic marketing strategies.
Social Media Examiner helps you with LinkedIn, Instagram, Twitter, and Facebook marketing. It also shares expert interviews on community development, video engagement, and copywriting. The blog has also recently started covering technologies and their impact on marketing.
4. Jon Loomer
Jon Loomer is a blog for advanced Facebook marketers who’ve been in the game for a long time. It covers all new Facebook updates and how businesses can tweak their strategies to align with them.
The blog provides information about audience fragmentation and automation in Meta so you can target different groups of customers with personalized marketing techniques. Jon Loomer’s blog also offers multiple guides for creating reports and optimizing campaigns, making it very useful for agency owners.
5. Social Media Week
Social Media Week publishes blogs on building and growing communities on social media for business growth. It’s more of a news blog for social media that publishes trends and updates across all channels.
They also conduct events to create networking opportunities for new businesses and summarize the insights on their blogs. So, if you cannot attend their events, read their blogs to get insider information.
6. Neal Schaffer
The Neal Schaffer blog is about utilizing social media to grow your business online. It touches on different aspects of content marketing, like effective newsletter headlines, how to pay influencers for various campaigns, and generating hashtags for Twitter and Instagram.
It’s much more than tips and tricks as it discusses practical aspects of content marketing for business growth. If you like done-for-you templates, the Neal Schaffer blog has got you covered. He shares templates like Facebook post ideas and LinkedIn background picture samples which you can customize to your desire.
7. Gary Vee
Gary Vee is the five times New York best-selling author who talks about marketing and the power of the Internet. In his blogs on social media marketing, Gary Vee talks about motivation and building businesses on social media and shares his personal experiences.
He preaches documenting whatever you do and using it as marketing collateral for your business. The blogs also serve as recaps and summaries of his other endeavors like podcasts, live shows, and AMAs, so if you miss them, you can read the highlights on his blogs.
8. Brian Fanzo
Brian Fanzo, the Founder of iSocialFanz and a futurist keynote speaker, provides tips for building a brand via event marketing and social media. He also talks about public speaking in his blogs. Most of his blogs are centered around nailing virtual events with the right strategies to create an interactive and immersive experience.
Fanzo’s blogs are about connecting with the audience and “future-proofing” your business. If you’re looking to establish yourself as a professional keynote speaker on social media, Brian Fanzo’s blogs will help you a lot.
9. Social Media Today
Social Media Today should be your go-to blog for all things marketing. It covers trends, updates, and news across all social media platforms. It busts myths and shares the best practices on new trends like data collaboration and programmatic advertising with real-life examples.
It’s almost like a newspaper for social media that talks about marketing for all brands – B2B, B2B, and DTC – across the globe. The topics range from digital marketing, influencer marketing, AI, machine learning, ESPs, and automation. You get fresh ideas on content strategy, marketing, and social media updates under one roof.
10. Neil Patel
Neil Patel is one of the oldest and most respected names in digital marketing. He started with content writing, moved to digital marketing years back, and now works with Fortune 500 companies to grow their business.
In his digital marketing blogs, he teaches SEO, social media marketing, paid ads, and blogging to newbies and pros alike. Neil Patel’s digital marketing blog covers everything from getting a domain name to ranking high on SERP. He shares interviews, lessons, and many secret tips and tricks to help you reach more people on Google.
11. HubSpot
HubSpot blog is famous for its content marketing lessons, tips, and tricks to make your CMOs life easier. The digital marketing blogs help with writing tips, SEO guides, and content creation for social media.
HubSpot should be your go-to blog if you’re a fan of done-for-you templates. They share post ideas, headlines, and video content to ease your content creation process. In their blogs, HubSpot also shares yearly trends and reports of data-laden research that can be shared on your social media channels or used in making data-driven decisions.
12. Jeremiah Owyang
Jeremiah’s blog is for you if you’re a business owner by profession and techy at heart. He preaches about technological advancements that help companies connect better with customers. Owyang identifies marketing trends and allows companies to adopt them into their social media marketing frameworks. In his blogs, he talks about corporate innovation and autonomous technology and touches upon well-being from time to time.
He analyzes big brands’ experiments with NFTs and provides insights into their success and failures. Jeremiah Owyang’s blog helps you understand the direction the market is going in marketing and consumer trends. You use his insights as inspiration for your social media page.
13. Sue B. Zimmerman
Sue B. Zimmerman is an Instagram coach who shares her insight on generating leads on Instagram. She has elaborate blogs on writing engaging captions and creating reels and posts to attract your audience’s attention.
Zimmerman’s blog is divided into posts, live, reels, and stories. You can dive deep into each topic and implement her strategies on your Instagram. The blogs are beginner-friendly with topics like ‘how to grow more followers on Instagram’ but also provide a detailed understanding of how the Instagram algorithm works.
14. Content Marketing Institute
As the name suggests, Content Marketing Institute covers everything around marketing and content creation. It’s one of the most popular marketing blogs in the industry. They discuss SEO, hiring content creators, content strategy, creation, editing, and repurposing. They also publish industry reports and research papers on various social media marketing trends and compare different marketing methods to suggest the best one, which makes the blog valuable among marketing agencies.
Content Marketing Institute shares real-life examples in their blogs, which helps better understand. For instance, one blog, ‘how to avoid common slip-ups with your B2B Ads creative’, contains real examples of businesses with attention-grabbing social media ads. Real-life examples and advice with legit data make up for trustworthy blogs.
15. Andrea Vahl
Andrea Vahl is a social media consultant and speaker who helps brands grow their businesses with ads. She covers strategies to make the most of Facebook, Instagram, and Twitter ads in her blogs. The blogs guide you from the beginning by helping you set an ad budget and testing your current ads’ performance.
She covers various topics like video vs. text ads and ads on iOS vs. Android, so you understand how your ads work with different customer personas. She also touches on content creation on Facebook, so you can say that Andrea’s blogs are a complete guide to marketing your business on Facebook.
16. The Future Buzz
The Future Buzz blogs cover everything required to build and grow a brand on social media. It explains branding with all its aspects, including design and logo, and goes further with content creation across all online platforms.
Learn influencer marketing, SEO, and Facebook marketing under one roof. You’ll find social media content ideas and ways to improve sales, engagement, ROI, awareness, and reach.
17. Pro Blogger
Pro blogger guides bloggers across the globe to create, manage and grow their blogs. They have team building and managing content for when your blog is big enough to hire subcontractors. Their goal is to help bloggers convert their readers into paying customers. They also explain how multi-channel marketing works so you can reach more readers via email marketing and multiple social media channels.
Blogging combines writing, SEO, and backend technicalities of the CRM and Pro Bloggers cover everything. They’ve got you covered with blogs like ‘a new way to protect yourself from data-loss nightmares’ and ‘giving underperforming posts a second chance with updates.’
18. The Moz Blog
The Moz blog revolves around SEO and online marketing. It brings prolific writers from across the globe to curate top-notch blogs that guide you to increase audience and engagement across all social media platforms. Moz also shares tips on content writing, so your posts are both reader- and SEO-friendly. The blogs constitute reports summarizing research papers on SEO, link building, and social media trends.
Moz conducts its research, so its reports are trustworthy. Use their data report blogs to understand consumer behavior as they extensively discuss customer search patterns on Google, Instagram, and Facebook. They also help you write better social media posts with blog topics like, ‘title rewrites: 3 patterns to avoid’.
19. Duct Tape Marketing
It’s already hard to compete with established companies with high domain authority. The Duct Tape Marketing blog helps you with keyword research for your small business. It also covers the nitty-gritty of running a business, like increasing prices without losing customers and building a brand that seems relatable to your audience.
You can go to Duct Tape Marketing for recommendations on social media tools, learning referral programs, social media marketing with paid ads, and launching and growing your podcast. They also publish content for marketing agencies with tips to manage their workflows.
Subscribe only to the best social media marketing blogs
That was our list of the best social media marketing blogs you should look up to for inspiration. But you don’t have to subscribe to all of them and clutter your resource list. Take a look at the type of topics and depth they cover. Start with a few and unsubscribe if you don’t like any.
Create a balanced list of platform-specific and all-around social media marketing blogs.
Radarr provides in-depth information on advanced marketing and guides you to grow your brand on social media.
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Best social media marketing books you should have on your reading list.
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