• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Academy
    • certification
    • System Status
  • BLOG
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

Iconosquare: Develop Your Instagram Strategy

  June 10, 2014
  Vanhishikha Bhargava
  Tools

Company: Iconosquare

About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies.

Usage: Iconosquare is widely used as an Instagram viewer and for social analytics.

Highlight: The company has some really nifty tools for creating contests and making brand community management easy.

[divider]

A little while back, we shared with you the news how Instagram’s growth over the last few months has been more than phenomenal. The platform hit 200 million active users and the infographic we created gives you the statistics you need to know.

Well, considering that marketers don\’t really miss out on a chance to promote their brands on various platforms and that most of you reading this are already making the most out of Instagram, here’s a tool to help you analyze the success (or failure) of your strategy and make it better – Iconosquare.

What is Iconosquare?

Formerly known as Statigram, Iconosquare has gone through a massive rebranding process in the past and now, is in the news for its over 8 million users. It is one of the best social media tools that provide users with a better insight into their Instagram accounts.

“Anyone who uses Instagram should be on Iconosquare. Whether you’re an aspiring photographer who wants to see which pictures resonate best with your followings, or business of any kind looking to monitor social photo campaigns and initiatives”, says Mark Holder, Director, Partner Integrations at HootSuite Media Inc.

With a clientele like Coca Cola, Esprit, Samsung, Cathay Pacific and many more, this tool is a clear cut hit. Here are some good to know statistics about the company:

iconosquare

Key Features Of Iconosquare

1. Snapshots

The moment you login to Iconosquare, the team sends you an email to introduce one of its sweetest features – Snapshots. From the first time you posted on Instagram to your favourite Instagram accounts that you have high engagement activity with, Snapshots provide you with quick data about your account.

Instagram Instagram Summary Most Most Liked Media Favorite

Favorite Instagramers

2. Instagram Viewer

You can use this feature to view your news feed, like photos and videos of other users, post comments, follow/ unfollow people and everything that you can do otherwise while using Instagram conventionally.

instagram

3. Hashtag Search

Looking for images/ videos around your brand but don\’t know how to look for them? This feature offers a search function wherein you can look for particular users or hashtags relevant to your brand to analyze the audience interested in your brand. We tried looking for social media tips and here’s what we got:

hashtag-search-social-media-tips

hashtag-search-result

4. Instagram Feed Plug-in

The Instagram feed plug-in can be easily installed on either your Facebook profile or your Facebook page, which makes sharing your Instagram posts with your community easy. This plug-in can also be used to integrate platforms like Twitter, Pinterest, Tumblr etc with your Instagram account.

This is a great plug-in to promote your account on various social profiles and keep your audience engaged.

Install Install The Instagram Feed Tab For Facebook

5. Engage Audience Through Photo/Video Contests

Iconosquare offers a range of tools to help you enhance brand awareness by creating frequent photo/ video contests. There are a range of tools offered to help you set up, promote, moderate, monitor and publish results of an Instagram contest all within the Iconosquare dashboard.

start

Here\’s what Iconosquare recommends following for a successful campaign:

step Set up your contest Engage Engage your communities Step Moderation Public Public page on Iconosquare step Promote your contest step Monitor activity tep Announce Winners

And if ever you run out of ideas, you can browse through the existing contests that your competitors are executing.

browse

6. Manage Conversations

This feature can be used to track conversations around your brand and in your audience\’s circles, send private messages (like on Twitter) to users in case the need arises. It is a great way to manage conversations, up the interaction with your followers and never miss out on their interests.

manage

7. Analytics

Iconosquare offers core analytics and statistics that help you build a better Instagram marketing strategy for your brand.  The analytics offered are – last 7 days, rolling month analysis, content, engagement, optimization and community. Here\’s a look at each of them:

Rolling Month Analysis

Rolling Month Analysis

Rolling month analysis Engagement Engagement Optimization Optimization Community Community

A Tool For Community Managers

Analyzing all the features and concluding that the tool is pretty nifty, here are 5 reasons why we think community managers must absolutely use this tool:

  1. Snapshot Readiness: Whether you want to share some fun facts or show off your popularity on Instagram to your communities on other social platforms like Facebook, Twitter, etc, the tool offers you ready images strictly based on your Instagram statistics.
  2. Great Optimization: The Optimization feature offered by Iconosquare guides you to meeting your follower\’s interests with recommendations on the best time to post and the impact of the filters and tags you use on your posts.
  3. Easy Promotion: The easy installation of the Instagram feed tab on your Facebook page creates a link between the two platforms you\’re present on and makes all your Instagram posts discoverable by your Facebook community.
  4. Interesting Add-ons: Other features offered by this tool include a cover picture generator that uses up to 50 latest pictures from your account to create an interesting cover, a gallery widget and follow buttons to integrate your account to your blog/ website.
  5. Create Contests: Iconosquare offers a plethora of tools to help you set up, promote, monitor and analyze your contest campaigns. It also lets you take a look at the campaigns that your competitors are running, which not just gives you an idea on where you stand but also ideas to better your strategies.

If you haven’t given Iconosquare a shot, we suggest you do asap! You can also sign up for a free social listening trial 

Book your Radarr demo today!

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Thank you for contacting us!
We will be in touch with you shortly.
online sentiments around singapore politics
Singaporeans’ Online Sentiment About the Recent Issues That Shook Singapore Politics
| Media Monitoring

Singaporeans’ Online Sentiment about the Recent Issues that Shook Singapore Politics It seemed like time stood still for Singapore

How to Decide Your Social Media Marketing Budget
How to Decide Your Social Media Marketing Budget
| Social Media Marketing

Social media is getting bigger and bigger with each passing day.  Just when your brand has established its presence

ai will not replace social media managers
Why AI Will Not Be Replacing Social Media Managers
| Social Media Marketing

Social media managers, marketers and advertisers, this piece is for you. If you’ve landed here, anxious and nervous about

ugc in marketing - examples from etsy
Etsy’s Approach to UGC in Marketing and What You Can Learn
| Digital Marketing

Here’s a complete breakdown of Etsy’s approach to UGC (user generated content) and lessons for your brand. Don’t miss

employee advocacy on social media
What is Employee Advocacy on Social Media and How to Measure It?
| Social Media Marketing

The advent of social media has undoubtedly opened up a world of opportunities for businesses across industries. Today, there

instagram carousels vs reels for social media marketing
Social Media Marketing Experiments: Instagram Carousels Vs Reels
| Social Media Marketing

Deep dive into Instagram carousels vs Reels for brand marketing. Instagram has become one of the leading channels for brands

Brand marketing during SEA games 2023
Insights on How Brands Utilized SEA Games 2023 for Marketing
| Social Media Marketing

The SEA Games 2023 in Cambodia presented a golden opportunity for brands to harness the power of this prestigious

everything you need to know about dark social in marketing
Everything You Need to Know About Dark Social and How to Measure It
| Social Media Marketing

Monitoring your social media presence is relatively easy, but there’s a hidden realm called “dark social” that poses measurement

complete guide to instagram seo
Guide to Instagram SEO (2023): Do These 10 Things to Skyrocket Your Reach
| Social Media Marketing

 Use this simple, step-by-step guide to optimize your Instagram SEO for your page, posts and reels! When Adam Mosseri,

glossier social media marketing strategy
Glossier’s Social Media Marketing: A Blueprint for Success
| Social Media Marketing

Social media marketing is a powerful tool for brands to engage with their audience, increase brand awareness, and drive

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use

This website uses cookies to improve your user experience. By clicking 'accept' or continuing to navigate the website, you agree to our use of cookies.Accept & Continue