Instagram, the 4th most-used social platform, boasts over 2 billion active monthly users. That’s a big deal for brands who want to market themselves. But Instagram is more than just pretty pictures. It’s a powerful tool to achieve business goals like driving website traffic and generating leads. And that’s where the Instagram bio link comes in!
The Instagram bio link serves a crucial purpose in capturing the attention of your followers and driving them to a playground that you have more control over – your website.
Imagine the potential click-through rate when 90% of people on Instagram follow at least one business they are interested in.
But getting people to click on the Instagram bio link is easier said than done.
That’s why, in this blog we’re going to deep dive into the different ways Instagram bio link can be used for meaningful interactions.
What is an Instagram bio link?
Instagram link in bio simply means a clickable URL placed in the profile section of your Instagram account. Initially, Instagram allowed users to add only one URL to their profile, but now lets you add up to 5 links in the bio – this enables businesses to provide their audience an easy way to discover their website, promoted content and other relevant collateral.
Here’s an example of an Instagram bio link:
Source- Puma
How to add a link in the bio on Instagram?
Adding an Instagram bio link is a pretty straightforward and easy process. But here’s a quick step-by-step on how to do it:
1. Sign in to your Instagram account (individual or company)
2. Tap the icon of your profile picture at the bottom right to go to your profile
3. Tap “Edit Profile” at the top of the screen
4. Write a short description about yourself in the bio section using 150 characters or less
5. Tap on “External Link”
6. Copy and paste the link to your website in the form of “yourdomain.com” (make sure to add the link by copying and pasting it, rather than manually typing it, to avoid any potential errors)
7. Tap “Done” to save your Instagram bio link
Here’s what this will look like now:
Note: If you want to remove a link, simply tap on the link and select “Remove link”; you can even swap or update the link following the same steps.
How to use the Instagram link in bio effectively?
While there is no set way to use the Instagram bio link, here are a few use cases of it that we love implementing to drive our business goals and objectives from the social media platform:
1. Boost Sales
You can use your Instagram bio link to direct users to a webpage where they can find information about a sale or discount that you’re offering. This helps to create awareness and attract customers to take advantage of the special offer.
2. Promote Videos or Podcasts
If you have video content or a podcast that you want to promote, you can provide a link in your bio that leads your followers directly to it. This makes it convenient for them to access and enjoy your longer-form media content.
3. Create buzz for new product
When you have a new product that you’re about to launch, you can build anticipation by leading users to a dedicated landing page. This page can showcase the product, provide details about any launch events or announcements, and include links for users to make a purchase.
4. Engage with Contests and Giveaways
Instagram contests and giveaways can be a great way to engage your existing followers and attract new ones. By linking the promotion in your bio, you increase its visibility and encourage more people to participate, thereby increasing engagement and growing your audience.
5. Direct people to valuable resources
By including an Instagram bio link, you can direct users to a landing page where they can access valuable content or resources for free. In exchange for the free resource, you can ask them to provide their contact information, which allows you to generate leads for your business.
6. Offer Free Samples or Demos
With an Instagram bio link, you can direct users to a page where they can sign up to receive a free sample or demo of your product. This allows potential customers to experience your offering firsthand and provides you with valuable leads boosting your Instagram success.
7. Highlight Best-Selling Products
If you have popular products that you want to promote, you can share a custom landing page in your Instagram bio link. This landing page can feature multiple best-selling items, making it easier for your followers to explore and potentially make a purchase.
8. Feature Blog Posts or Recent Content
If you’ve written a blog post or published recent content that you want your followers to read, you can create an Instagram bio link that leads them directly to that specific piece. This saves them the effort of searching for the content and encourages them to engage with your valuable information.
9. Showcase Your Brand
You can use the Instagram bio link to direct users to an “About” page that provides more information about your brand, products, or the cause that you support. This helps users to get a better understanding of your business and creates a connection with your audience.
Best practices to follow for Instagram bio links
Yes, with Instagram now letting users add more links to bio, there is a lot of opportunity for businesses. But we do recommend following a few best practices to ensure your links are getting noticed and don’t overwhelm your target audience:
1. Grab Attention with Emojis in Your ‘Link in Bio’ Callout
Emojis can be an effective way to draw attention to the Instagram bio link. By adding relevant and eye-catching emojis, you can make your call to action more visually appealing and engaging for your audience.
2. Opt for a Short Link in Your Bio for Easy Access
It’s important to keep the URL for your Instagram bio link concise. Long, complicated links can be difficult to remember and may deter users from clicking on them. Consider using URL shorteners or customizing your link to make it more user-friendly and easier to type.
3. Align Your Links with Your Objectives for Effective Results
Align the Instagram bio link with your specific goals. Whether you want to drive traffic to a particular product page, promote a new blog post, or encourage sign-ups for a webinar, make sure the linked destination corresponds to your desired outcome. This ensures that users who click on your bio link find relevant and valuable information.
What are the best link-in-bio tools for Instagram?
Link in bio tools are online platforms or services that boost the capabilities of an individual or business’s bio on social media. They enable users to optimize their bio, share multiple links, promote content, and engage with their audience more effectively by creating a consolidated URL for the same.
Here is the list of the best Instagram link-in-bio tools for you to use if you’re looking at added capabilities of tracking and want to add more links than what the platform has to offer:
1. Beacons
Beacons provide a centralized hub to link all your social media platforms, including Instagram, TikTok, YouTube, Twitch, Twitter, and Facebook, in one place. They offer creative options to customize your link blocks with headers, descriptions, images, collapsible blocks, carousels, and other engaging features.
Key Features
- Link directly to third-party storefronts like Amazon and other retailers to drive traffic and engagement where you want it.
- The donations block allows you to monetize by accepting tips and donations from followers.
- Build your subscriber list by collecting fans’ email addresses.
- Customize your domain to make it more branded and professional for instant recognition.
Pricing
- Link in Bio- Free
- Link in Bio Pro- From $10/month
2. Feedlink
Feedlink empowers you to build your own personalized .link social site with a custom domain for your Instagram or TikTok bio. It allows you to seamlessly guide your followers with clickable links to product pages or blog posts. Feedlink automatically generates all your Instagram posts and lets you tag each one with a custom link, leading to specific landing pages on your website.
Key Features
- Change the album feed to show posts with essential links if you want to display different posts for a new marketing strategy.
- Get access to make unlimited links for multiple Instagram (private or business accounts) or TikTok profiles or use the custom link option to create links for all other social media profiles.
- Choose from different styles Default, Classic, or Banner, and use all the customization options available to make your signature ‘link in bio’ page.
Pricing
- Free
- Pro- $3 per month
- Business- $9 per month
- Agency- $19 per month
3. Linktree
With Linktree, you can schedule links to go live at specific times, utilize animations to emphasize key information, generate QR codes to bring offline customers online, enhance your following with social icons, embed videos, and effortlessly collect email and SMS subscribers.
Key Features
- Easily link from IRL – your product packaging, posters, and flyers – to your online world with a simple QR code.
- Linktree seamlessly connects to other platforms like Mailchimp, Vimeo, Zapier, Amazon, YouTube, Google Analytics, plus more.
- Use powerful analytics to know what your followers are engaging with, and use the insights to grow your followers and business.
Pricing
- Free
- Starter- $4.58 per month
- Pro- $8.24 per month
- Premium- $21.97 per month
4. Shorby
Shorby is a powerful link-in-bio tool that enables you to cross-link your social profiles and retarget audiences on third-party websites such as Clickbank or Amazon. The app also lets you retarget those who click on custom links with ads, maximizing your sales potential.
Key Features
- Personalize your page with custom videos, backgrounds, animated avatars, and icons to create a unique and visually appealing experience.
- Enhance your page with rich links, text blocks, eye-catching GIFs, and captivating headlines that engage and attract your audience.
- Easily swap, add, or change links as frequently as you desire, ensuring your content remains up-to-date and relevant to your audience’s needs.
Pricing
Pricing plans range from $9 to $99 per month.
5. Sked Link
Sked offers built-in analytics with up to two years of historical insights. With Sked, stakeholders can easily comment on, approve, or reject content. All plans include a social inbox for streamlined and collaborative engagement, perfect for centralized and team-based management.
Key Features
- Create a custom approval workflow that includes internal and external stakeholders.
- Schedule and auto-post Instagram images, videos, carousels, and even stories with link stickers.
- Respond with on-brand, personalized replies in a fraction of the time with built-in AI.
Pricing
- Fundamentals- $30/ month
- Essentials- $89/ month
- Professional- $159/ month
- Enterprise- Custom Pricing
6. Lnk.Bio
Link.Bio enables you to effortlessly direct your followers to various destinations such as blog posts, email newsletter signups, your website, products, and much more.
Key Features
- Add as many links as you wish, and change them as often as you want.
- Cross-link all your social profiles and optimize engagement across your different channels.
- Create your Url and place it in your Instagram Bio.
Pricing
- Free
- Mini-monthly- $0.99/ month
- Mini- one time- $9.99/ month
- Unique- one time- $24.99/ month
7. Link in Profile
With Link in Profile, you can easily incorporate Instagram bio links, and links into your Instagram images, guiding your followers to the desired destinations. To add a post to your Link in the Profile landing page, simply paste a URL into your Instagram post’s caption and it will automatically appear.
Key Features
- Add links through Link in the Profile dashboard.
- To add a post to your Link in the Profile landing page, simply paste a URL into your Instagram post’s caption and it will automatically appear.
- Provides in-depth performance and engagement analytics.
Pricing
- Personal Plan- $9.99/ month
8. Milkshake App
A Milkshake website is a mobile-based website created using the free Milkshake app. It’s quick and easy to make and update directly from your phone. With a Milkshake website, you can seamlessly connect your followers to all your offerings through your ‘link in bio.’
Key Features
- Personalize cards (pages on your Insta website) and themes to suit your specific requirements.
- Gain access to detailed analytics and valuable insights for better understanding your audience.
- Invite your followers to send you emails by providing a link. When they click on the Email link, they can easily write and send messages directly to you.
9. Campsite
Campsite is packed with a lot of premium features. With the Campsite.bio Pro subscription, users can create their ultimate Instagram bio link. Enjoy premium link types, advanced analytics, and the ability to collaborate with others.
Key Features
- Effortlessly switch between multiple Campsite accounts for convenient management.
- Seamlessly integrate with Google Sheets or Mailchimp to streamline your workflows.
- Retarget your website visitors using Google AdWords or Facebook Pixel to maximize your advertising effectiveness.
Pricing
- Free
- Pro- $7 per month
- Pro+ – $24 per month
10. ContactInBio
ContactInBio is a platform that enables users to connect all their links and social media profiles onto a single page. It offers a micro-landing page feature that helps users convert their followers into valuable customers.
Key Features
- Add multiple links, link social media profiles, add a contact form, and much more.
- Create smart links for messengers such as Whatsapp, Telegram, Facebook, Skype, and Viber which allow contact on those platforms in one click.
- Design your page to match your brand by adding your logo, and changing the background color, link size, link color, and background color.
Pricing
- Starter- Free
- Business- $4.55/ month
- Agency- $18.20/ month
11. Tap Bio
Tap Bio offers personalized and branded mini-websites for your Instagram bio link and enables you to easily create mobile landing pages with all your desired links.
Key Features
- Utilizes cards that seamlessly integrate with your landing page, allowing you to highlight multiple links with different functions.
- Maintain a single call-to-action view to enhance the likelihood of your followers clicking on the link you want them to engage with.
Pricing
- Basic- Free
- Silver Plan- $5 per month
- Gold Plan- $12 per month
Latest update of the Instagram link in the bio
The latest Instagram bio update focuses on the number of links that can be included in your bio.
Instagram has updated its “link in bio” feature, now allowing brands to add up to five links. Previously limited to just one link, this enhancement offers greater versatility, eliminating the need for external tools.
To add multiple Instagram bio links to your profile, again head to ‘Edit profile’ > ‘Links’ > ‘Add external link’. Add five links in the order you’d like them to appear in the app.
Conclusion
Leveraging the Instagram bio link effectively can go beyond a simple hyperlink and drive remarkable results for your brand. When utilized strategically, it becomes a powerful tool to direct traffic, promote products, and engage followers.
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