Learn how to find the best time to post on social media.
Social media is a powerful tool for businesses. In fact, according to the latest research, 92% of marketers say they use social media as part of their digital marketing strategy.
And it’s not hard to see why.
Social media has become a great way for businesses to connect with customers and keep in touch with current customers.
But managing your pages can be tough—you have to post at hours that your audience is more likely to see your posts, but you also have to find a time when not too many people are posting else your post will get lost in the crowd.
Different social media platforms have different algorithms and user behaviors, which can make it hard to determine the best time to post.
This is where the importance of posting at the best time on social media comes into play. By leveraging the right tools, you can make sure that you’re getting the most out of every post.
This guide will walk you through how to find the best time to post on social media—so you can maximize your reach and engage with your audience at the right time!
What’s generally the best time to post on social media?
When it comes to online platforms, there are many opinions on what’s the best time to post on social media. But the truth is, it depends on the platform and your audience.
According to Forbes, generally, the most popular times to post on social media are Wednesdays at 11 am and Fridays at 10 am.
Wednesdays at 11 am are the most popular because it’s when users are most likely engaged with their devices after a long day at work.
Fridays at 10 am are the second most popular because users are more relaxed and more likely to engage with content.
But let’s take a look at each of the popular platforms individually.
Best Time to Post on Facebook
When it comes to Facebook, there is no “one size fits all” solution.
It may seem like the best time to post on Facebook for businesses is whenever you have the most content ready, but that’s not necessarily true.
The best times to post on Facebook for businesses are actually Thursdays and Fridays between 1-3 pm and Saturdays between 11 am and 12 pm.
Gartner researchers found that these two time periods had the highest engagement rates of any other time period throughout the week and had higher user activity rates than other days of the week.
However, this doesn’t mean that posting during these times is always going to work out for your business. Factors like your industry and target audience could influence what time period works best for you.
The truth is, there’s no one-size-fits-all solution when it comes to posting on Facebook; you need to experiment with different times and days until you find what works best for your brand!
Best time to post on TikTok
Posting on TikTok is a great way to reach a huge audience!
To ensure maximum engagement, it’s important to post at the right times. Generally, the best times to post are between 5 and 9 pm, when most people are online and scrolling through their feeds.
Weekdays are especially great for higher engagement, and weekends tend to be the prime time for people to catch up on their feeds. However, make sure to keep your posts consistent and post at different times to reach the most people.
If you need help making sure that you’re posting at the right times, here’s an easy way: use TikTok listening on Radarr. It’ll tell you when your audience is online so that you can ensure they see your content when they’re most likely to engage with it.
Best time to post on LinkedIn
The LinkedIn community is professional, and that’s reflected in how they engage with content on the platform.
LinkedIn content is centered around professional thought leadership and career growth, so it makes sense that most people are getting the most out of this content during their working days.
The engagement rates on LinkedIn are consistent with the US workweek, the most engagement is concentrated midday and doesn’t extend too far out past the workday hours. The engagement rate drops off significantly after sunset, which is unsurprising for a professional social platform.
The best time to post on LinkedIn for you as a business owner is during the business week, Monday through Friday, between 8 am and 2 pm. This is when people are most active on the platform and are more likely to engage with your posts.
Additionally, more people use LinkedIn for professional networking and searching for new job opportunities. By posting during this time, you can ensure your content will reach more potential customers, recruiters, and hiring managers.
Again, if you really want to find the best time to post on LinkedIn, we recommend using social listening on LinkedIn.
Best time to post on Instagram
There are two important things you need to know about posting on Instagram: when and what.
The best way to figure out when your audience is most likely to be online is by analyzing your previous posts using either Instagram Insights or a third-party platform. You should also experiment with different times until you find the time when your posts get the most engagement. Then, track them to determine which times are most successful for you.
Additionally, consider the geographic location of your target audience and post during times when they’re most likely to be online.
We recommend that anyone owning a business page on Instagram post at least once daily to maximize their reach and visibility. If you want to post more often, then avoid posting multiple times within a short period—it may be seen as spammy and lead to less engagement!
You can actually make use of social listening on Instagram to identify different time frames of different days to pre-prepare and schedule your content.
Best time to post on Twitter
The Twitterverse is changing. We’re seeing a greater concentration of engagement during the middle of each day, indicating that users are paying more attention to news and updates than previously. Additionally, our analysis shows an increase in the amount of time spent on entertainment-focused content like memes and viral Tweets.
Tweeting at the right time is critical for your business. We analyzed over a million posts to figure out the best time to post on Twitter.
Turns out, the best time to tweet is between 1-3 pm. Here’s why:
- You can reach the most people and have your content seen if you post between 1-3 pm.
- Many people take their lunch break during this time, leaving them with more time to interact with your content, increasing the likelihood of engagement.
- This time slot also has a higher likelihood of being seen in the news feed, as it is outside of the morning and evening rush when Twitter is most active.
Yes, again, you can use social listening on Twitter if you want real-time analysis of when your audience is the most active.
Is there really a good time to post on social media?
Posting on social media can help you reach more people and build stronger relationships with them. However, there is no definitive answer to when is the best time to post.
There is no one-size-fits-all answer to the best time to post on social media.
The best way to determine the optimal time is to experiment and track the results.
By testing different times and types of content, you will be able to identify which times and types of content are most effective at reaching your target audience.
The key here is experimenting with different posts at different times until you find what works best for your brand!
How to find the best time to post on social media for your business?
Finding the best time to post on social media can be overwhelming, and it may seem like no one solution will work for all accounts. Trying to figure out when your audience will be online can feel like you’re just throwing darts at a board.
But don’t worry—we’ve got some tips for finding the right time for your posts!
Here are three actionable and effective tips for finding the best times to post on social media:
1. Match your audience’s activity levels
Look at when your audience is most active online so that your post is seen by the most people. It’s like timing a party just right – you want to ensure everyone who wants to join in gets the invite!
Now while YouTube, Facebook, and Instagram give some insight into when viewers are most active, many other platforms simply don’t. For example, Tiktok, Snapchat, LinkedIn, and Twitter do not provide analytics on when a particular account’s viewers are most active and engaged. This makes it difficult to know the best times to post content in order to maximize engagement. But as we said, there’s only good news in this article!
Radarr can provide detailed insights into viewer engagement, allowing users to identify the best times to post content to maximize viewership and engagement.
2. Use social media listening & view analytics
Social media listening is the process of tracking and analyzing conversations on social media platforms. It can help you gain insights into customer sentiment, trends, and interests. Radarr is a powerful social media listening and marketing tool that enables businesses to track customer conversations and sentiments across multiple social media platforms.
With Radarr, you can monitor customer conversations in real time, measure sentiment, and analyze feedback. This will give you invaluable insights into customer opinions and behavior, enabling you to create more effective social media campaigns in the future.
3. Use a third-party publisher to help you post on time
Using a third-party social media post publisher can help businesses post on time because it streamlines the process of scheduling posts to all of their social media accounts. Radarr allows you to create posts, add images or videos, and schedule them to post to multiple accounts simultaneously.
This eliminates the need to manually log into all of your accounts and post each update individually, which can take a lot of time.
A third-party tool allows you to quickly and easily post to all your social media accounts, ensuring that your posts are always up-to-date and on time.
4. Know your audience
Consider who your audience is and when they are most likely to be online. Different age groups, geographic locations, and interests will determine when your followers will be most active.
For example, if you are targeting a younger audience, they may be more active on social media in the evenings after school or work. On the other hand, if you are targeting an older audience, they may be more active in the mornings or during the day.
5. Consider the type of content you are posting
Different types of content, such as images, videos, and blog posts, will have different optimal times for posting. For example, images receive more engagement at the beginning of the week, and videos receive more engagement towards the end of the week.
6. Be mindful of the timezones
Posts shared at the same time in different time zones will reach different people at different times. To ensure you reach your target audience, it’s important to consider their time zone when scheduling posts.
Schedule your posts across different time zones to ensure that they are seen by the right people. It will help you maximize the reach and engagement of your posts and ensure that you are not spamming people with too many posts.
7. Experiment, learn, and grow!
Lastly, you will need to experiment with both content and the timing of the posts. When trying to find the best time to post on social media, you should start by running A/B tests. This means you’ll have to create two different versions of the same post and publish them at different times. You can then track the performance of each post to see which time brings the best results. Depending on your goal, this could include likes, comments, or shares. A/B testing will help you find the best time to post and get the most out of your social media campaigns.
Excited to take on your social media goals with a new perspective on timing it right?
Social media is a powerful tool for connecting with your customers and engaging them in conversation. With the right strategy and a little bit of experimentation, you can use social media to improve your brand image, boost sales and drive traffic to your website.
However, posting at the most opportune time on social media is a great way to reach out to customers and increase engagement.
If you’re looking to increase engagement on social media and drive ROI, Radarr can help!
Radarr can provide detailed social media listening insights and other key analytics so that you can measure the performance of your posts and optimize the content accordingly.
Get detailed social media listening insights and other key analytics, so you can measure the performance of your posts and optimize your content accordingly.
Book a free demo to see how Radarr can help you find the best time to post on social media and double your ROI.