List of all the Facebook marketing statistics you need to know of.
Facebook is the king of social media and is the largest social media site in practically every metric. Whether you like it or not, the social media mammoth and soon-to-be harbinger of the metaverse is a must-have for marketers.
In this article, we’ll go over 39 current Facebook statistics, all of which have been updated for 2022. You’ll discover all the Facebook statistics you need to know here, whether you’re looking for information on where to spend your ad money, where to start the buyer’s journey on Facebook, or whether it’s even worth it to use Facebook for marketing in 2022.
Facebook marketing statistics you should know
We’ve organised our Facebook marketing statistics into 6 categories:
- General Facebook Stats
- Facebook User Stats
- Facebook Usage Stats
- Facebook Ad Stats
- Facebook Business Stats
- Facebook Usage Stats
General Facebook Statistics
- At least one Meta platform is used by 77% of Internet users.
3.59 billion out of 4.6 billion worldwide internet users use at least one Meta app every month. Many more use more than one.
- Facebook currently has 2.91 billion monthly active users
That’s a 6.2 percent increase over the 2.74 billion users in 2021, which was already a year-over-year increase of 12% from 2019.
- Over the last ten years, Facebook’s annual revenue has grown by 2,203%.
Facebook made $5.08 billion in revenue back in 2012. Now? $117 billion USD in 2021. Advertising generates the majority of Facebook’s revenue, which was $114.93 billion USD in 2021.
- 36.8% of the total world population use Facebook on a monthly basis.
Out of the total population of 7.9 billion, 2.91 billion are Facebook users.
- Every day, over 1 billion Stories are shared across Facebook’s apps.
The Stories format is becoming increasingly popular on Facebook, Instagram, and WhatsApp. 62% of the users expect to use Stories even more in the future.
Facebook User Statistics
- 70% of people who earn more than $75 per year are on Facebook. As are 73% of college graduates who use the internet.
For advertisers, Facebook’s highly educated and high-spending audience is noteworthy. This points to potential for brands trying to sell high-ticket items.
- 79% of monthly users log in at least once a day.
Despite a total user growth rate of 18.2% in 2020 and 2021, this percentage has stayed constant.
- 72% of Facebook users are also YouTube, WhatsApp, and Instagram users.
74.7% of Facebook users also use YouTube, 72.7% use WhatsApp, and 78.1% use Instagram.
- 72% of users don’t trust Facebook to protect their personal information.
This is a significant increase from 2020, when only 47% of the users thought Facebook did not do enough to protect their data.
- 329 million Facebook users are Indians.
India is the country with the highest number of Facebook users. With 179 million users, the United States comes in second. The only other nations with more than 100 million users each are Indonesia and Brazil.
Facebook Usage Statistics
- 33 minutes is the time an average user spends on Facebook each day.
Facebook usage has been stable since around 2019, although it has decreased by 6-minutes over the last five years.
- With 98.5% of people accessing Facebook via mobile, its mobile usage is incredible.
Out of these, 81.8% of them do so exclusively. Although that’s not surprising since social media and smartphones are closely linked. This information should be kept in mind while creating both Facebook posts and ads.
- According to 57% of users, social media teaches them more life skills than college.
This is an excellent opportunity for marketers to showcase educational content in unique ways.
- Two-thirds of adult Facebook users consume news on the platform.
Although Twitter has a reputation for being the “breaking news” channel, Facebook, along with YouTube, remains a go-to source for news. This highlights the need for timely information that educates people, nurtures community, and stimulates meaningful debate.
- Facebook users spend an average of 19.6 hours per month on the platform.
This is only second to YouTube’s 23.7 hours each month, and far higher than Instagram’s 11.2 hours per month. This Facebook statistic only applies to Android users, but it reflects trends in the industry.
Facebook Advertising Statistics
1. Cost-per-click is up by 13% vs. 2020
The average Facebook ads cost-per-click was 0.38 USD in 2020, lower than former times largely due to the coronavirus epidemic — but it rallied back in 2021 with an average CPC of 0.43 USD.
In general, Facebook announcement costs tend to be lower in the first quarter of each year and reach a peak approaching the last quarter and vacation shopping season, as seen with September 2021’s average CPC of 0.50 USD.
2. Facebook US ads are anticipated to increase by 15.5% year-over-year in 2022
eMarketer predicts US announcement profit will reach $58.1 billion in 2022, which would be a 15.5% increase from 2021. 2020 had a surprisingly high growth rate due to the swell in e-commerce demand as a result of lockdowns affecting in-person deals.
3. Facebook’s potential advertising reach is 2.11 billion people
Meta claims their total advertising audience is 2.11 billion people, or 72.5% of their total 2.91 billion yearly active users.
4. Facebook ads reach 34.1% of the global population over the age of 13
Put into perspective, that 2.11 billion person potential reach is over a third of Earth’s entire teen-and-up population. Wowza.
5. 50% of consumers want to discover new products through Facebook Stories
People love the Stories format and they make effective advertisements because of that. 58% of consumers say they ’ve visited a brand’s website from a Story announcement and 31 have browsed a Facebook Shop.
6. Facebook accounts for over a quarter of all digital marketing spending, right behind Google (28.9%) and surpassing Amazon (10.3%)
7. The Philippines (109.6), Vietnam (94.6) and Mexico (94.1) are among the countries with the largest Facebook marketing reach
8. There are over 10 million active advertisers on Facebook as of 2021
Don’t let anyone tell you Facebook advertisements are dead. Between the profit noted before and the fact that this number has been rising fairly consistently YoY, ads aren’t going anywhere yet.
Facebook Business Statistics
1. Marketplace is the most popular non-feed announcement platform on Facebook.
Given how folks on Marketplace are eager to buy, advertisements fit right into their trip as guests. Still, this check is disappointing for the future of Stories- grounded advertisements (0.4).
2. The majority of content seen by Facebook users comes from influencers and people followed
From recommended content to advertisements and beyond, this data highlights just how important the average consumer’s attention span.
Ready to get started with Facebook marketing?
Exploring Facebook for running marketing and advertising campaigns to promote your business?
Before you jump the gun, we nudge you to look into first identifying your target audience and using social listening to see if they are using Facebook on a regular basis.
Additional resources:
Not sure how you can do that? Book a demo of Radarr to explore Facebook social listening.
