How to Decide Your Social Media Marketing Budget
Social media is getting bigger and bigger with each passing day. Just when your brand has...
Why AI Will Not Be Replacing Social Media Managers
Social media managers, marketers and advertisers, this piece is for you. If you’ve landed here,...
Etsy’s Approach to UGC in Marketing and What You Can Learn
Here’s a complete breakdown of Etsy’s approach to UGC (user generated content) and lessons for...
What is Employee Advocacy on Social Media and How to Measure It?
The advent of social media has undoubtedly opened up a world of opportunities for businesses...
Social Media Marketing Experiments: Instagram Carousels Vs Reels
Deep dive into Instagram carousels vs Reels for brand marketing. Instagram has become one of the...
Insights on How Brands Utilized SEA Games 2023 for Marketing
The SEA Games 2023 in Cambodia presented a golden opportunity for brands to harness the power of...
Everything You Need to Know About Dark Social and How to Measure It
Monitoring your social media presence is relatively easy, but there's a hidden realm called "dark...
Guide to Instagram SEO (2023): Do These 10 Things to Skyrocket Your Reach
Use this simple, step-by-step guide to optimize your Instagram SEO for your page, posts and...
Glossier’s Social Media Marketing: A Blueprint for Success
Social media marketing is a powerful tool for brands to engage with their audience, increase brand...
Press Release Tracking: Can You Really Measure the Success of Your PR Strategy
Learn all about press release tracking. Press releases have been a go-to strategy for brands to...
How to Use Scarcity Marketing to Boost Audience Engagement and Conversions
Have you ever noticed how some offers seem too good to pass up? Or you've felt like you had to act...
Complete Guide on How to Create a Social Media Report (2023)
Learn how to create a social media report. As of 2023, 4.9 billion people are using social media...
How to Use Instagram Bio Link the Right Way to Drive Results
Instagram, the 4th most-used social platform, boasts over 2 billion active monthly users. That’s...
Best Pride Month Campaigns on Social Media and What You Can Learn From Them
“Openness may not completely disarm prejudice, but it's a good place to start,” said Jason...
Unlocking the Secrets of Oreo’s Social Media Marketing Strategy
Oreo is a master of social media marketing. Learn how you can use Oreo's social media marketing...
Unveiling Starbucks Social Media Marketing Strategy and Key Takeaways
Discover the secret behind Starbucks well crafted social media marketing strategy. When it comes...
Complete Guide to Youtube SEO to Increase Video Views
YouTube is an incredible platform for marketers across industries to reach a large number of...
Top Brand Accounts on YouTube and What You Can Learn From Them
Video consumption has soared to unprecedented heights, as of 2023, individuals are spending an...