Creating kick ass content has always been top priority for all the social media marketers. That,...
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Get Ready to Newsjack the Oscars
There’s no time like Oscar-time to newsjack! Sure, last year was a little embarrassing, with most...
The Opposite Day Interview With Steve Spicer!
January 25, in the lives of amazing people like you and me, has been reserved for Opposite Day....
Facebook Content Strategy and Page Review: Intel
If you think established brands can’t go wrong with their marketing strategies, I suggest you take...
A Marketer’s Introduction to WeChat
Tencent’s Weixin, internationally popular as WeChat, is the upcoming mobile messaging app. WeChat...
Food, the New Kink: Integrating Food into Your Brand
The Food Revolution Did you know that the word food is searched over 4 million times on an average...
Are your Employees your Best Social Media Marketers?
In this digital age of chronic information ODs and super-aggressive marketing, customers are often...
Can I Have Mc Content Please? A Lesson for Bigger Brands
When it comes to content marketing, social media content, and the like - no one seems to be short...
Just In Time to Ride the Marketing Wave: Bieber and Social Media
I am not given to chronic bouts of weeping and shrieking whenever the two magic words - Justin...
The NFL’s Television Strategy Would Suck on Social Media
America's National Football League is one of the most popular sporting leagues in the world. How...
A Marketer’s Introduction to LINE
If LINE was a person then he/she would be cute and expressive (with stickers), smart (with the app...
How 2013’s Campaigns Will Inform Those of 2014
The Interactive Advertising Bureau studied the most successful digital campaigns of 2013 and...
Social Media Resolutions for Facebook
New Year's eve is incomplete without making resolutions and we are sure that most of you would...
Social Superstar: Jessica Quinn
Are you the best social media manager in the world? If you're not on the top in this quiz, chances...
GE: The Most Exciting Boring Brand on Social Media
The brand you get to do social media for, is not always your choice. Some of you are lucky to get...
Google Plus – the dark horse emerges from anonymity
While all of us were training our resources on Facebook, Twitter and LinkedIn – Google Plus was...
Adidas Has Mastered the Art of Live Tweeting
Twitter is one of the most popular platforms in social media marketing. Some of the most creative...
Social Media Strategies In The Airline Industry
Who’s flying in Social Media? Brands are finally coming to terms with the fact that social media...