Why Kraft Heinz cannot Ketch-Up: Healthy Snacking Trends in SEA

Towards the end of February 2019, US food giant Kraft Heinz’s stock share price dropped 27% – a record low for the company which also reported a US$10.2B loss for 2018. Analysts say this is due to the company’s failure to adapt to changing consumer needs – specifically their need for healthier snack products. We have unearthed interesting insights by analyzing not just social media conversations but Google search data and business data as well! Download our report and discover how this healthy snacking trend is gaining popularity in Southeast Asia.