Facebook was the coolest thing ever until the enemy - the army of the dreaded parent folk -...
"Case Studies"
Are your Employees your Best Social Media Marketers?
In this digital age of chronic information ODs and super-aggressive marketing, customers are often...
Can I Have Mc Content Please? A Lesson for Bigger Brands
When it comes to content marketing, social media content, and the like - no one seems to be short...
Just In Time to Ride the Marketing Wave: Bieber and Social Media
I am not given to chronic bouts of weeping and shrieking whenever the two magic words - Justin...
The Best Time to Post on Social Media [Or Not]
It is a widely held view that content is the cornerstone of all your social media strategy. True,...
Social Media Statistics to Drive Engagement in 2014
2013 has been a year of success for almost all social networks. With Facebook, Twitter, Pinterest...
The NFL’s Television Strategy Would Suck on Social Media
America's National Football League is one of the most popular sporting leagues in the world. How...
A Marketer’s Introduction to LINE
If LINE was a person then he/she would be cute and expressive (with stickers), smart (with the app...
How A Small Company Like Buffer Mastered the Twitter Game
There is an increasing trend towards using social media management tools that allow marketers to...
Real Talk: Consequences of Faking It on Social Media
One of the most noticeable trademarks of the digital age we are currently in is the use of social...
Get The Vine Shine! The Steps to Success on Vine
Six seconds. That’s all you need to promote your brand on Vine. A video sharing app from Twitter...
The Perry Recipe for Success: Katy Perry’s Rise to the Top of the Social Media Charts
Okay, stab me if you must, but you’ve got to admit Katy Perry isn’t one of the most popular people...
Time To Twine Media Content With TwineSocial!
Maintaining content on all social platforms has been a never ending task for media marketers. Be...
Chanel: Social Media’s Luxury Star
Chanel’s been voted the luxury marketer of the year for 2013. The classy, elegant brand has always...
The Magic Dust Of Storytelling
When a brand sticks to only promotional ads, they get scrutinized for not being entertaining...
What Made 2013 Pinterest-ing – Let’s Take a Look!
That Pinterest is sparking curiosity and interest is something I have already talked about in my...
GE: The Most Exciting Boring Brand on Social Media
The brand you get to do social media for, is not always your choice. Some of you are lucky to get...
The Many Tunes of Social Media: Marketing Lessons From Beyonce
No one was expecting it. There was no buzz. No drum rolls. No plug-gy interviews. Just one word-...