Success of a brand page on Facebook is all about proportion, engagement, genre and strategy. We...
"Case Studies"
Prankvertising on Social Media
How do you make a social media audience share your video even if it is completely irrelevant to...
The Pinterest Time Saver – ViralTag
Creating a repository for your inspirations, your likes, your imaginations- an idea that inspired...
How to Handle the Dislike Button of Online Reviews
As a business owner, there are few occurrences more unwelcome than the proliferation of negative...
Vine Content Strategy and Review: Samsung
One of the newest additions to the social media family is Vine, a video sharing network owned by...
Facebook Content Strategy and Page Review: HBO
Yeah, Game of Thrones (GOT) belongs to the channel and yada yada yada, but, come on, would you...
Rules of Engagement: How Brands Should Connect with their Fans
Companies and brands around the world are rapidly realizing the benefits of utilizing social media...
The Secret To Content Virality Leaked!
Every brand that you see out there on various social platforms, is working really hard on their...
Women On Top! Is Social Media Ruled by Women?
Women love socializing and talking more than men do (apparently). In fact, experts insist that the...
Guest Blogging and SEO: Still Alive and Thriving
Before we take this article any further let's get a few facts straightened out first. Last week...
How Social Media Influences Purchase Decisions: Statistics and Trends
I realize that preaching about the importance of social media to businesses is pretty redundant....
How To Lose A Reader in 10 Days: The Bane of Teaser Headlines
A post about the ‘Collapse of the Brazil World Cup Stadium’ turned out to really be a piece on how...
Resolution 2014 : Say No To Content Curation
The harlem shake, devil baby and Miley Cyrus all have something in common that increases shares to...
Get Ready to Newsjack the Oscars
There’s no time like Oscar-time to newsjack! Sure, last year was a little embarrassing, with most...
The Cost Of Social Media : No Free Lunches
How many times have you heard that social media is the cheapest form of advertising there...
Facebook Content Strategy and Page Review: Intel
If you think established brands can’t go wrong with their marketing strategies, I suggest you take...
A Marketer’s Introduction to WeChat
Tencent’s Weixin, internationally popular as WeChat, is the upcoming mobile messaging app. WeChat...
Food, the New Kink: Integrating Food into Your Brand
The Food Revolution Did you know that the word food is searched over 4 million times on an average...