Most people believe that only four people in the entire history of humanity have had any sort of...
"Case Studies"
A Strategy Director’s Guide To A Solid Digital Marketing Strategy
Even if you’ve been working in the marketing industry for years, there’s still something intimidating about digital marketing. Online users are certainly a lot more fickle and their attention spans are shorter, compared to those whom you can market to face to face or through billboards or print ads.
5 Best Quotes From Social Matters Singapore 2014
Social Matters was a 2-day event under All That Matters, the only event in Asia that connects...
Are You Any Good at Marketing?
One of the trickiest questions you can ask a marketer is how good they are. The question makes...
What You Missed At Digital Matters Singapore 2014
Dubbed as the only Business2Business2Fan event in Asia, All That Matters covered a range of Music,...
Learning From Your Competitors’ Social Media Profiles
Marketing your business well in the digital world that dons different trends every other day can...
Which Is The Best Social Media Platform For Customer Service?
Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing...
6 DOs and DON’Ts of Humour in Social Media Customer Care
The epic stance put up by Dave Carroll against United Airlines when the airline...
Keywords That Get Content Shared On Social Media
The two most important things in content marketing are words (duh!) and visuals. A marriage made...
Here’s What Every Minute on the Internet Looks Like
Yes, the internet is vast. Yes there's a lot of stuff happening on it all the time. When you throw...
8 Differences Between Community Managers and Social Media Managers
I spend a lot of time on LinkedIn. I'm careful about the kind of people that I connect with, and...
Twitter’s Latest Changes Are Pissing People Off
After talks of canning the hashtags, @-replies and music app, Twitter has announced the roll...
Optimizing Content in a Time of Zero Organic Reach
The talk of the town for the last couple of months has been Facebook's decision to slash the...
Here’s How Cancer Research UK Raised £8 Million Using Selfies
Over the past two weeks, Cancer Research United Kingdom (CRUK) raised over £8 million from the...
Instagram Hits 200 Million Active Users – Here’s What You Need to Know
Exponential growth is nothing new. With the advent of websites like Upworthy and BuzzFeed, it's...
Don’t be Offended When I Tell You Why Everyone Is Unfollowing You
One of my favorite social media sites to not only use but also write about is Twitter; a great...
Everything on Social Media On Just One Page with Tagboard
In case you haven't noticed already, we love the idea of running contests, and we think that...
A Lesson in Customer Service from Moz
Like every other social media content strategist out there, I have Moz's blog in my RSS feed and I...